What is a brand ambassador?

Being a brand ambassador doesn’t mean that you’re an accredited diplomat sent by a foreign country. Taking on a brand ambassador role means that you were hired to represent a brand in a positive light, and by doing so you help raise brand awareness and provide consumers with a memorable face-to-face experience. In other words, brand ambassadors are the promotional marketers of the world and without them, ordinary products would lack emotional emphasis.

What does a brand ambassador do?

The number one objective for brand ambassadors is to create a fun and memorable experience for consumers. Check out some of the roles and responsibilities you may be asked to complete.


  • Sampling product demos (e.g. high foot traffic areas, within retailers)
  • Distributing marketing material (e.g. posters, flyers, pop-ups)
  • Sticker bombing (e.g. guerrilla marketing for a record label)
  • Sparking word-of-mouth
  • Increasing brand awareness by wearing branded uniforms or costumes (branded shirts, branded hats, costumes, etc.)
  • Setting up and breaking down events (e.g. tents, tables, banners, etc.)


  • Initiating online word-of-mouth
  • Posting on message boards (Reddit or Google+ Group)
  • Inviting friends (e.g. Facebook events and fan pages)
  • Sharing content (e.g. links, flyers on Facebook, Twitter and Instagram)
  • Creating reviews (e.g. Yelp or TripAdvisor)

How much money can you make?

You will be given a link code number to use in your content. When a customer makes a purchase using your code you will receive a percentage of the sales. So the more content you make and the more sales you generate the more you can earn. 




How To Get Started

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